Telexpress Social Marketing Solution meets Branding View Points

In the digital wave, manufacturing industry transform to manufacturing service industry. Commonwealth Magazine pointed out “Digital innovation” in the article - industry 4.0. This digital innovation enables BMW to customize cars, SIEMENS customize CNC control, and Optima customize a bottle of perfume which only takes 58 seconds. If the biggest change in industry 4.0, is to allow customers to become the key to the brand's survival value. Therefore, as the front line servicer, we stand at the deep end of this intellectual gold chain.

This is because the cycles allowed in the market, from the manufacture of goods and services to the hands of customers, have prompted the need to maximize the elasticity of products (services). In order to produce accurate, enterprises in the process of providing customer experience, every link of communication, must be cautious, to ensure that costs and benefits can be control. Therefore, the original Inbound Service (phone, website chat), has been insufficient to help enterprises with an effective overview of the customer experience; community, a planned interaction, and even from the successful model of competitive brands, to identify the key to success are a pressing issues .

Telexpress has develop from the original 1 to 1 or a passive communication Business Process to a development platform in order to assist our brand partners to win in Social media. We extend the service to digital channel including Digital community, Brand app., Facebook…etc. To show the consistent brand spirit in digital channel and through Social media – nature of spreading to market the product and service anytime, anywhere. The benefit/highlight of the solution is:

Telexpress “小通”can provide 24/7 service to our brand partner, greatly reducing operating costs, spreading important online and physical store campaign information during the interaction, and continuing learning from each service and information sharing experience to maximize the value for next product.

After raising a network in baby stage, the brand can provide a year-round service, significantly reducing operating costs, but also in interaction, real time important push notification information online and offline activities, and from service and shopping experience, continuous learning to find the next opportunity to maximize the product value.

The presence of social media is crucial in the success of digital marketing. The interactive platform which developed by Telexpress allows the information in social media and digital channels to be managed real time, and a program of both rational and emotional to address the vision of the brand. The graphic interaction is more and more important in consumer experience, so that the brand and customers is not only obstacle free but also accurately convey the message of "love."

Information security has been the strength of Telexpress. To develop Social media we have to consider both quality and information security, enable all digital channels and social media interaction are controlled effectively in a single platform. One team accomplishes service, sales, efficiency, and information security.

Towards the end of 2016, we have seen Google's AlphaGo, cultivated by human to continuously challenge the most difficult man-robot chess game. In this developing story, we are sure that winning or losing will not be the key, the process of helping the robot to learn is the opportunity to see the future. We at Telexpress take customer as a teacher, follow the innovate business model as the target, and advancing together with time.